Smart Homes Inc facilitates lease to own programs for people who wish to purchase there own home but may not be able to place the initial deposit.
When Dan Wakeling, the entrepreneur behind smart homes, approached me to develop his web page he faced many of the same problems that start up companies face; limited money, little knowledge of the web and internet marketing. He was looking for a web page that was more utilitarian in nature than design heavy. He wanted people to provide information on there rental needs by email so that he could help them rent to own.
The first thing we needed to do was tell people what the company was about. Instead of creating an about us section. We used the landing page to sell the idea of renting to own. By doing this we get to know what service the company is providing and immediately show the user the benefit of that service.
We created a how it works section which provided information on what the rental process would be like. This section allowed for many keywords to be included in the content which would improve the pages search engine ranking.
A form was custom made to provide Dan with exactly the information that he needed to follow up and finish sales. When users took the time to fill out the form they would be committing themselves to be contacted and were starting a process, showing Dan that they were serious about renting to own which would limit the time Dan spends following empty leads.
Marketing is the key to bringing customers to Dan’s site. Since the site was a startup and there were limited monetary resources we pursued google adwords to bring potential rent to owners to the site. This allowed Dan to only pay for the ads when users clicked through to the site.
In the future we will analyze how people are using the pages and will adapt the flow and look to encourage more users to fill out the application form.
Dan has received many contact forms by email and has followed many leads resulting in sales which will propel the future growth of his busniess.